![]() ![]() No matter how big your business is, people still like to know where you came from and what your story is. One tactic this brand uses very well to engage with users on TikTok is to look back at its brand history. Seeing Puma creates gear for numerous sports, they diversify their content accordingly. Apparel brands such as Puma are having great success on TikTok, too. Of course, sports marketing isn’t only for teams. You don’t need to overcomplicate your videos to capture these two things – the sport does the work for you. As well, your ideal fans will enjoy watching content related to your sport. What does this mean for you? Well, it’s important to remember that TikTok is an entertainment platform. They utilize video thumbnail quotes to promote each type of content: Use video thumbnail quotes You’ll also see this account having tons of fun with content on the training paddock, with concepts such as “Top Bins,” the “Crossbar Challenge,” and “Goal Recreated” as some of the best examples. ![]() “Trick shot” videos to inspire and engage with fans Arsenal posts regular “trick shot” videos to inspire and engage with their fans. The example below typifies this essence of entertainment. It’s about how entertaining you can be in as short of a timeframe as possible. There is a heavy focus towards entertainment with Arsenal’s videos – which makes sense because that’s the core of what TikTok is all about. Its TikTok following is big, highly engaged, and they’re creating some amazing content. I’m kicking off this list with Arsenal because it’s one of the most recognizable sporting brands in the world. Feel free to use them as inspiration!īONUS: ShortStack helps you connect with fans using contests, giveaways, and social media promotions. For example, sports brands behave differently to cosmetic companies, real estate agents, or restaurants on TikTok.īelow are five examples of sports marketing on TikTok that I believe typify this sector and emphasize the tactics that are working right now. ![]() There are so many nuances to creating a great TikTok strategy, and each sector has its own style based on the way users interact with brands on the social network. You should take stock of the latest TikTok trends and identify best practices in sports marketing. To make the most of TikTok, it’s important to observe what others are doing on the platform. Sports marketing on TikTok is rapidly growing in popularity.įrom apparel companies to professional sporting teams, TikTok is a playground for brands with an active aura. ![]()
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